Mobile Data Usage on a Wild Upswing

As reported in CNET (http://news.cnet.com/8301-30686_3-20030291-266.html) and according to Cisco’s latest Visual Networking Index Forecast; mobile carriers expect mobile data traffic to jump up 26 times between 2011 and 2015.

So how have mobile carriers responded? Wireless carriers have been feverishly expanding capacity to their radio networks as well as their back haul networks that direct traffic from the radio towers to the web. By 2015, Cisco reports that wireless data traffic will increase to 6.3 exabytes of data or about 1 billion gigabytes of data each month. The research also reveals that two-thirds of the wireless data traffic on wireless networks in 2015 will be derived from video services. It is predicted that by 2015, there will be 5.6 billion wireless devices and 1.5 billion machine-to-machine devices in the world. These will include wireless phones, internet connected cameras, web-connected cars, tablets, laptops and more.

The mounting spike in wireless data usage has also been confirmed by a recent Nielsen study. Nielsen has reported that of 65,000 plus cell phone lines, smartphone owners are using more data than ever before on an individual basis.

The amount of data the average smartphone user consumes each month has increased by 89 percent from 230 Megabytes (MB) in Quarter 1 of 2010 to 435 MB in Quarter One of 2011. The increase in smartphone data usage has been led by the arrival of app-intensive operating systems like Apple’s OS and Google’s Android. The average Android user consumes 582 MBs of data per month and the average IPhone user consumes 492 MBs.

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